乔纳森·巴斯基副教授, a teacher in the 管理学院 for over two decades, is the author of more than 100 articles published in reputable academic and trade journals, two books including World-Class Customer Satisfaction, 这本书已经出版17年了. Dr. Barsky brings to USF internationally recognized research in the field of customer satisfaction, with a focus on the hotel and gaming industries.

Conducting extensive research into the factors that influence...

斯蒂芬·克劳斯 is an expert in marketing and consumer insights. He is author of three books and many articles, has delivered a TedX talk. Particular areas of expertise include digital media, 市场研究, 社会趋势, 富裕的消费者, 代际营销. He has led three major syndicated research studies, his insights are widely cited in the media.

Assistant Professor 瑞安兰甘过世’s research area lies in branding and corporate social responsibility with a focus on understanding how consumers perceive and respond to firms who engage in corporate philanthropy.  His current projects explore the potential for corporate giving to elicit feelings of gratitude on the part of consumers. Langan’s research has been published in the Journal of Brand 管理, Journal of Business Research and the Encyclopedia of Public Administration and Public...

安东尼Patino is a renowned expert in entertainment, 广告, 和推广, 消费者的行为, 公共政策和营销分析. 他拥有市场营销学位, 工商管理, planning and social policy from Duke University, 哈佛大学, 和天普大学. His widely-published research takes him to conferences all over the U.S.

在他的演艺生涯中, 帕蒂诺从事市场营销工作, sales and research at leading entertainment firms like Sony Picture...

Sonja Martin Poole is a pre-eminent thinker, influencing key decision-makers in transformative 营销策略 and public policy. 作为在线博彩平台。市场营销学教授, 普尔教授, pays particular attention in her research, teaching and public commentary to the ways in which marketing transforms individuals, 机构, 系统, 和社会, 影响消费者的幸福感. Her latest research focuses on the role of race in the marketplace and has appeared in a range of academic journals...

Sweta Chaturvedi Thota’s work is motivated by the ever-increasing complexity of, 以及理解的需要, consumers’ psychological and emotional responses to various issues such as pricing, 消费者搜索, 广告效果. Her research has appeared in several leading national and international journals, including 消费心理学杂志, 广告杂志, 国际广告杂志, 消费者营销杂志.

索塔教授鼓励学生...

Professor 里卡多·比利亚雷亚尔 De Silva brings to USF years of experience in 消费者的行为 research and methodology. He was the lead researcher on two large 消费者的行为 studies that brought together experts in the 广告 industry with his research expertise. That expertise started in multicultural marketing, where his theory of ethnicity provided great insight into understanding U.S. 西班牙裔消费者行为. Recently, his work has focused on applying sophisticated statistical...

Dr. 凯利怀德 completed her PhD in 市场营销 at the University of Illinois at Chicago. Kelly's research interests are innovation, 营销策略, 金字塔底部的市场, 假新闻, 以及组织性遗忘. Her research is published in the Journal of Business Research, the Journal of Product Innovation 管理, 业务范围, the Journal of Product and Brand 管理 and others. Prior to pursuing her PhD, Kelly completed an MBA with an emphasis in 市场营销 at Depaul...